What is the Heidi Game How NBCs movie mishap during Jets vs. Raiders changed the way we watch football
What is the Heidi Game How NBCs movie mishap during Jets vs. Raiders changed the way we watch football
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Picture this scenario.The New York Jets take a three-point lead against the Las Vegas Raiders with a little more than a minute to play. The Raiders are starting last-minute drive, and suddenly the telecast cuts away to "The Little Mermaid."NBC executives will not let that happen again. That was the scenario that unfolded on Nov. 17, 1968, when the Raiders beat the Jets 43-32. Only viewers did not see the finish (remember, there were no cellphones) because NBC cut to "Heidi" a movie about a Swi s girl starring Jennifer Edwards at its regularly-scheduled time. This was a 1968 remake of the original 1937 film starring Shirley Temple.NBC president Julian Goodman, in the Nov. 30, 1968, i sue of The Sporting News, said:"It was a forgivable error committed by human beings who were concerned about the children expecting to see Heidi."The impact and the aftermath helped contribute to the growth of football in the United States, especially on television. The Heidi Game, or "Heidi Bowl" as some know it, remains a legend to this day one that NBC revisited on Sunday night. Edwards returned for the promo.55-years-ago this week, the Jets and Raiders Heidi Game. Sunday Night Football on NBC (@SNFonNBC) TSN ARCHIVES:The Jets and Raiders were rivals in the AFL in the 1960s, and they headed into their regular-season matchup with matching 7-2 records. Their afternoon game on NBC began at 4 p Zane Gonzalez Jersey .m. ET, and "Heidi" was the featured movie at 7 p.m. on Sunday night.Raiders quarterback Daryle Lamonica and Jets quarterback Joe Namath turned the game into a shootout. Lamonica (21 of 34, 311 yards, 4 TDs, 2 INTs) and Namath (19 of 37, 381 yards, TD) put on a show, and a game that was tied at 14-12 at halftime turned into a second-half offensive showcase.The Jets took a 32-29 lead on a 26-yard field goal by Jim Turner with 1:05 remaining, but NBC executives had a decision to make.It took the Raiders two plays to score the go-ahead touchdown. Lamonica hit Charlie Smith for a 20-yard gain with a face-mask penalty backed on. Robby Anderson Jersey Lamonica hit Smith again on the next play for the go-ahead TD and a 36-32 lead with 42 seconds left.Jets returner Earl Christy fumbled the ensuing kickoff, which Preston Ridelhuber returned for a touchdown. The Raiders won 43-32 in a wild finish that was not seen on television.NBC ran the results of the game on the bottom of the screen during the "Heidi" telecast."So many irate fans called NBC that the networks switchboard blew,"."Undeterred, people started calling the telephone company, the New York Timesand the NYPD, whose emergency lines they clogged for hours."Even when it looked like the Jets-Raiders game might run over, the board operators in New York were given strict orders to air "Heidi" in the appropriate time slot. , NBC president Julian Goodman wanted to keep the Raiders-Jets game on, saying that cutting off the game was a "crazy, terrible idea."That led to an overload at the NBC switchboard where viewers demanded to put "Heidi" on.Those mixed me sages didnt take, however, and NBC cut to "Heidi" in the middle of the Terrace Marshall Jr. Jersey Raiders go ahead-drive. Now angry callers were demanding to put the Raiders-Jets game back on."We now resume your regularly scheduled program "Every time you hear that, think of the "Heidi Game." The NFL added a clause in TV contracts that guaranteed all games would be broadcast in their entirety in home markets as a result of the Jets-Raiders game. That is the "Heidi Rule" that stands today.For its part, the "Heidi Phone" in the control room that had its own exchange and switchboard. Such a disaster, the network a sured its viewers, would never be allowed to happen again.The game also was a nod to the growing popularity of profe sional football in the United States. The Jets beat the Raiders 27-23 in the AFL championship game before pulling off a legendary 16-7 upset against the Baltimore Colts in Super Bowl III. The NFL and AFL merged ahead of the 1970 season, and 45 years after the "Heidi Bowl" the tradition of "Sunday Night Football" is one of the most-popular television windows. An average of 18.7 million viewers are watching SNF this season.It's safe to say things worked out for NBC.
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